Apple’s new iPhone 17 Pro and 17 Pro Max are here.
The new phones were officially unveiled at the Cupertino-based tech giant’s Sept. 9 “Awe Dropping” event.
Apple iPhone 17 Pro and Pro Max announced at Apple event 2025
Apple took its time unveiling the new iPhone 17 Pro and Pro Max, instead showcasing the iPhone 17 and the iPhone Air first.
But worry not; the “Pro” models are still Apple’s most powerful phones. They run on Apple’s new A19 Pro, which the company calls “the fastest CPU in any smartphone.”
They also have a new design, with the first “iPhone Unibody,” a rigid aluminum enclosure that allowed Apple to give these phones the biggest battery ever seen in an iPhone. These new iPhones should also be very durable, thanks to Apple using Ceramic Shield on both front and back.
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Credit: Apple
Apple barely mentioned it during the presentation, but the size of the Pro models hasn’t changed; the iPhone 17 Pro has a 6.3-inch display, and the iPhone 17 Pro Max has a 6.9-inch display.
The camera system is new, too, and so is the massive camera bump (or “plateau” as Apple calls it) that hosts the three rear cameras. And yes, just as the rumors predicted, all three now have a 48-megapixel sensor.
Credit: Apple
There’s also the all-new thermal management, with a vapor chamber that dissipates heat away from the key components. This is where the new aluminum frame comes in, as it has far better (20 times better, Apple claims) thermal conductivity than titanium, which is what Apple used for iPhone 16.
The prices are the same as before: The iPhone 17 Pro costs $1,099, while the iPhone 17 Pro Max costs $1,199.
Pre-orders for these models start on Friday, Sept. 12, and availability starts on Sept. 19.
For more Apple event coverage, follow Mashable’s live blog and get real-time updates on the iPhone 17, Apple Watch Series 11, and AirPods Pro 3 launch.
